Honour and Porsche design announced their global partnership on Thursday (December 14). The Chinese smartphone brand and luxury lifestyle brand will work together to bring cutting-edge innovation and premium design to smart devices. The first product to be part of this collaboration is confirmed to launch in China in January next year. Honor has not revealed the name of the device, but a variant of the upcoming Honor Magic 6 series could be co-developed with Porsche Design.
Through a Weibo post on Thursday, Honor has revealed its collaboration with Porsche Design. The brand has shared a poster on the Chinese micro-blogging site featuring the logos of both brands along with the slogan “Born for Pioneers.”
“We are honored to work with a partner like Porsche Design and to explore how openness and innovative collaboration can unite exceptional design and outstanding performance to bring the latest technology to the premium segment of smart devices,” said Honor CEO George Zhao in a press release. “Honor’s human-centered design fuses with Porsche Design’s brand philosophy to create intelligent luxury products that will accelerate the mobile lifestyle of technology enthusiasts and Porsche enthusiasts alike. This long-term collaboration between Honor and Porsche Design opens up exciting new opportunities to strengthen our growth in markets around around the world,” he added.
Honor has too shared a photo with Professor Ferdinand Alexander Porsche, the original designer of the legendary Porsche 911. Honor’s former parent company Huawei previously worked with Porsche Design to release the Porsche Design editions of Huawei Mate 40 RS and Mate 50 RS. The drawing studio was also behind several Blackberry also smartphones.
The first jointly developed smart device between Honor and Porsche Design will be unveiled in January 2024 in China. Honor’s Magic 6 flagships, which are expected to become official early next year, may include a Porsche Design edition.
Honor’s Magic 6 lineup is expected to run on Snapdragon 8 Gen 3 SoC with AI integration as well as upgraded satellite communication capabilities. They will include a Magic Capsule feature similar to Apple’s Dynamic Island. The handsets are said to come with a 160-megapixel periscope zoom camera and OmniVision’s OV50K main sensor.