A UK-based sleep technology company is being put up for sale by its London-listed owner in a deal that could cost tens of thousands of pounds.
Sky News has learned that Cambridge Sleep Sciences (CSS), which develops and licenses audio technology to help users sleep better, is to gauge interest from potential buyers.
City sources said its owner, the Barkby Group, is working with financial advisers on a strategic review, with CSS said to be valued at around £50m.
Known for its SleepHub and SleepEngine products, CSS has licensing agreements with companies including Masimo Consumer Audio, which owns audio brands such as Bowers & Wilkins, Denon and Marantz.
It has also signed an agreement with Sleep Sense International for its technology to be included in a new Smart Pillow.
Insiders said it was in talks to make its technology available to prominent names in the hospitality and healthcare sectors, which they claimed could double its value.
Barkby is believed to have decided to sell the business to focus on building a portfolio of roadside real estate assets, including drive-through restaurants, convenience retail and electric charging infrastructure.
It also owns a portfolio of pubs and a motor dealership called Centurian Automotive.
CSS is expected to attract interest from both strategic and financial buyers.
A Barkby spokesman declined to comment Sunday.