‘Now you can’t go back’: Nissan commits to 2030 deadline for electric cars


Nissan has committed to selling only electric cars across Europe from 2030, the year Britain should have banned new vehicles powered by petrol and diesel.

The Japanese automaker also confirmed that all new models to be launched on the continent from now on will be fully electric.

Its 2030 commitment brings Nissan in line with its French partner Renault and joins rivals including Volvo and Ford.

The company issued the statement less than a week after the UK government confirmed it was postpone its ban on the sale of conventionally driven cars until 2035.

Prime Minister Rishi Sunak said that while he remained committed to the fight against climate changehe had to protect “hard-pressed British families” from “unacceptable costs”.

The U-turn removed Britain’s leading role in the timing of the ban on new petrol and diesel cars and provoked a backlash from industry groups, many of whom complained of a goal of their own – that a lack of government support was a major factor.

The sector’s main lobby group said the delay would only hurt demand for electric cars in the short to medium term.

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Makoto Uchida, Nissan’s CEO, said in his statement: “There is no going back now.

“Nissan will switch to full electric in 2030 in Europe – we believe it’s the right thing to do for our business, our customers and for the planet.”

One of two new electric cars it has already confirmed for Europe will be made at the Sunderland plant.

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There are 19 planned for launch in 2030.

The company has its own battery plant at the Sunderland site, giving it a competitive advantage over rivals such as Jaguar Land Rover and Vauxhall owner Stellantis.

The last warned earlier this year that the future of its Luton and Ellesmere Port operations was at risk due to Brexit trade rules covering both UK and European operations to ensure a level playing field.

It said 45% of the value of electric cars would have to originate in the EU or the UK from 2024 to qualify for trade without the 10% tariff being applied.

The government has confirmed dialogue on the issue with the EU as carmakers on both sides struggle to comply with so-called rules of origin, largely due to high battery costs.

The vast majority are currently imported from China.

In the UK, Jaguar Land Rover, like Nissan, has secured state aid to support the production of electric car batteries on a gigafactory planned for Somerset.

Experts have warned that battery capacity must grow if production is to accelerate, allowing the cost of electric cars to fall.

Colin Walker, head of transport at the Energy and Climate Intelligence Unit, said: “Nissan’s decision is based on a clear understanding that the European and UK markets are shifting to electric cars and shifting rapidly.

“Fundamentally, they are cleaner and cheaper to own and run, so that will reduce the cost of driving for motorists.

“As the transition to electric cars progresses, companies will make decisions about where to build the electric cars of the future and where to build the battery factories and other elements of the supply chain needed to make it all happen.

“One of the things these companies will be looking for is stable government policy, something the UK has not delivered in recent days with its U-turn on the petrol and diesel phase-out date.”


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