As a part of Netflix’s trying to increase data transparency, the streaming platform has now released its first detailed viewership data report with information on the most popular movies and shows. The list includes 18,214 titles available on the platform, each of which has received over 50,000 hours over six months – January to June. Although the company already offers a list of its monthly Top 10 titles, this report has been compiled over a longer period of time and is therefore in-depth with details on three main aspects – whether the title is available globally, its release date and hours watched. Leading the pack is Gabriel Basso The night agent with 812.1 million hours of viewing time, which charts the story of a low-level FBI agent who becomes embroiled in a larger government conspiracy.
Second on the list is Ginny & Georgia season 2 with 665.1 million hours, closely followed by the South Korean thriller Honour with 622.8 million watched hours. Jenna Ortega contributor Wednesdaythe global phenomenon originating from the infamous Addams Family amassed 507.7 million hours and took fourth place on the list – despite being released last November and beat Stranger Things 4 back then. And finally we have Queen Charlotte: A Bridgerton Story in fifth place with 503 million watched hours.
However, it’s worth pointing out that Netflix curated this list using total hours watched rather than the formula it came up with measure ‘views’ when you list the monthly top 10s. In it, the company would take the hours watched and divide it by the run time to calculate the total number of views.
Netflix says it will publish such comprehensive reports twice a year — the next detailing the most in-demand titles from July to December — fully available to the public via a downloadable spreadsheet. Much of the sheet is dominated by Netflix originals, with Rana Naidu season 1 is the only Indian entry in the top 400, with 46.3 million hours of viewing time. “We believe the viewing information in this report—combined with our weekly Top 10 and Most Popular lists—will give creators and our industry deeper insight into our audience and what resonates with them,” the blog post reads. The lack of streamer data was one of the biggest points of contention during the Hollywood labor strikes, with writers and actors demanding scraps for reruns of shows and movies they had worked on. It was easy to calculate when things were repeatedly broadcast on cable, but with the advent of streaming platforms, those numbers were no longer reported.
As the writers’ strike stalled, major production studios—including the aforementioned Netflix—were forced to be more transparent in sharing streaming data with the guild. That said, Netflix CEO Ted Sarandos claims – despite the convenient timing – that the streamer always planned to be more open with its creators, acknowledging how this course of action could have led to mistrust over time. “The unintended consequence of not having more transparent data about our engagement was that it created an atmosphere of distrust over time with producers and creators and the press about what was happening at Netflix,” Sarandos said in a call (via Deadline).