More than 260,000 toddler books recalled due to choking hazard


Make Believe Ideas Ltd. is recalling hundreds of thousands of board books for young children sold across the United States after learning of plastic rings that detach from the products and pose a choking hazard.

About 260,000 of the Rainbow Road Series board books were sold nationwide at retailers including Barnes & Noble, Sam’s Club and Target, and online at Amazon.com and other sites from March 2022 to August 2023, according to a notice published by the US Consumer Product Safety Commission.

The Hertfordshire, United Kingdom-based the bookstore received two reports of the plastic rings that bind the books coming loose in the United States and one in Australia. No injuries have been reported.

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Make Believe Ideas Ltd. is recalling about 260,000 board books for young children sold across the United States after learning of plastic rings that detach from the products and pose a choking hazard.

US Consumer Product Safety Commission


People should stop using the books and contact Make Believe here to receive a gift card as a refund. The company can also be reached at 877-206-1091 from 7:00 AM to 6:00 PM CT Monday through Friday.

Made in China, the recalled books were also sold at school book fairs and sold for between $10 and $11 each or a box for about $21, the CPSC release said. An additional 12,900 books were sold in Canada.

The recall involves the following seven titles and numbers printed in the book’s right-hand corner on the back cover above the bar code:

Animal census 9781803374802

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Recalled rainbow series animal counting book.

US Consumer Product Safety Commission


Dinosaur’s First Word 9781803374932 and 9781803372211

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Recalled book.

US Consumer Product Safety Commission


Old MacDonald had a farm 9781803376790 and 9781803373355

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Recalled book.

US Consumer Product Safety Commission


Rainbow Road Book Box 9781803376288

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Recalled book.

US Consumer Product Safety Commission


There was an old lady who swallowed a fly 9781803372945 and 9781803371580

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Recalled book.

US Consumer Product Safety Commission


Things that go! 9781803374826

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Recalled book.

US Consumer Product Safety Commission


Unicorn’s colors 9781803374789 and 9781803376622

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Recalled book.

US Consumer Product Safety Commission


Where is my bottom? 9781803372723 and 9781803376738

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Recalled book.

US Consumer Product Safety Commission



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