Michael Jackson jacket from 1984 Pepsi ad fetches £250,000 at auction | UK News


A leather jacket worn by the late pop star Michael Jackson in an advert for Pepsi has sold for £250,000.

The jacket, worn off Jackson in the 1984 ad, fetched a whopping six-figure sum at an auction in London on Friday.

It had been estimated to sell for between £200,000 and £400,000.

It went under the hammer along with memorabilia from several other late music superstars, including George Michael and Amy Winehouse.

Michael Jackson wearing the jacket in a Pepsi ad in 1984. Image: Prop Store Auction
Image:
Michael Jackson wearing the jacket in a Pepsi ad in 1984. Image: Propstore Auction

A Propstore employee adjusts Michael Jackson's custom leather jacket from a 1984 Pepsi New Generation commercial
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Michael Jackson’s Pepsi jacket (R) next to George Michael’s La Rocka jacket (L)

A jacket worn by Wham! star Michael in the music video I Knew You Were Waiting (For Me), alongside American singer Aretha Franklin, sold for £93,750, including buyer’s premium.

The La Rocka jacket, as it is known, far exceeded expectations when it was originally listed as expected to sell for between £30,000 and £60,000.

Other closely watched items included a beehive hair piece worn by Winehouse in the 2007 music video You Know I’m No Good from her last album Back to Black.

Amy Winehouse performing in 2007
Image:
Amy Winehouse performing in 2007

It sold for £18,750, including buyer’s premium.

It was estimated to go for between £15,000 and £30,000.

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More than 200 pieces of music memorabilia were up for sale at the four-day Propstore entertainment auction.

They also included elements from bands and singers such as AC/DC, David Bowie, Queen, Oasis, Elvis Presley, Johnny Marr and The Beatles.


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