The private equity firm, which has backed Ovo Energy and maternity wear chain Seraphine, is in advanced talks to acquire a large stake in Trusted Housesitters, the pet sitting company.
Sky News has learned that Mayfair Equity Partners has entered into exclusive talks to become a major shareholder in the company, which was founded in 2010 by Andy Peck and Rachel Martin.
City sources said on Tuesday that the deal will value the business at close to £100m.
Trusted Housesitters connects property owners with people willing to look after their pets and homes while they are abroad.
It has more than 200,000 members in 140 countries and is growing rapidly in international markets, including the United States.
Bidders, including Mayfair, are said to have been attracted by Trusted Housesitters’ subscription funding model and international growth prospects.
The company’s existing shareholders include Rockpool Investments, which became an investor in 2021.
A spokesman for Trusted Housesitters, which employs around 70 people, said it had “plans to connect millions of pet parents and pet sitters around the world”.
“Negotiations [about a deal] is started.”
Mayfair declined to comment.