Users swing condiment bottles 360 degrees to release stuck sauce.
The internet and social media have allowed a wide range of content to go viral, from heartwarming stories to terrifying videos. While there is no single answer to the question of what makes content go viral, there are many key factors that contribute to its virality. When a piece of content combines utility, unexpectedness and problem solving, it has a strong potential to go viral. This is because such content not only provides practical value, but also surprises and engages audiences by offering innovative solutions to common problems.
Casey Rieger, a prominent content creator and producer based in Los Angeles, recently revealed a clever “life hack” involving a bottle of ketchup that went viral on the Internet.
“OK, I saw someone doing this on TikTok and I thought it was brilliant. So I’m going to try it,” she said at the start of her 24-second video, which was uploaded to her Instagram page on the 30th. August.
“You know when you want that last bite of ketchup — and you just — most people slap it on the palm of their hand,” Rieger continued, slapping the mouth of the closed bottle onto her open hand.
She held the ketchup bottle from the bottom and rotated her left arm in a counter-clockwise motion seven times. The centrifugal force pushed the ketchup down the neck of the bottle, making it easier to dispense.
“How cool is that, right? How cool is that?” she asked her followers.
Rieger’s how-to video has gone viral, amassing more than 50,000 views, over 2,000 likes and numerous comments on Instagram.
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