E3, once the biggest event in the gaming industry, has been canceled forever.
Debuting in 1995, when the Electronic Entertainment Expo was at its peak, big companies like Nintendo and Sony gathered every summer for an exciting week of announcements.
But an in-person event in Los Angeles hasn’t happened since 2019, and there have been several failed attempts to revive it.
The promoter has now confirmed that it is gone for good.
“After more than two decades of E3, each bigger than the last, the time has come to say goodbye,” said the Entertainment Software Association (ESA).
“Thanks for the memories.”
Since the pandemic, most of them have hosted their own Internet livestreams to unveil new games — a much cheaper proposition than holding expensive presentations in LA.
Other events have also filled the void, such as December’s Game Awards. That show has faced some criticism for focusing too much on E3-style announcements rather than actual awards.
The final nail being hammered into E3’s coffin isn’t a surprise, but will still disappoint those nostalgic for what was quite an early Christmas for gamers.
Highlights have included the first PlayStation getting a release date, Nintendo debuting what would become the Wii, Sir Paul McCartney and Sir Ringo Starr promoting a special Beatles edition of the Rock Band series, and John Wick star Keanu Reeves becomes a meme when he revealed his involvement in the then-upcoming Cyberpunk 2077.
Some dedicated fans would take time off work to soak up all the news and updates, while younger viewers in unfriendly time zones were known to stay up late on school nights.
ESA President Stanley Pierre-Louis said it was “difficult to say goodbye to such a beloved event”.
“But it’s the right thing to do given the new opportunities our industry has to reach fans and partners,” he added.