Cher lashes out at AI after hearing a fake version of herself covering a Madonna track | Ents & Arts News


Cher has hit out at the use of artificial intelligence in the entertainment industry and suggests it should be made illegal.

The 77-year-old said she was “shocked” to hear one AI-generated version of her covering a Madonna song.

“Not AI,” Cher began when AP asked about the rapidly developing technology.

“Somebody was singing a Madonna song and it was kind of shocking. They didn’t quite get it down.

“But also, I’ve spent my whole life trying to be myself, and now these idiots want to take it? And they want to do my play, and they want to do my song?

“And I mean, it’s just… it’s out of control.”

American singer, actress and television personality Cher (Cherilyn Sarkisian) arrives at the Versace Fall/Winter 2023 Fashion Show held at the Pacific Design Center on March 9, 2023 in West Hollywood, Los Angeles, California, United States.  March 9, 2023
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American singer, actress and television personality Cher

The star’s comments come as fans and creators continue to use AI to create tracks using recognizable vocals from artists both past and present without consent.

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There is also unrest in the film and television industry, which scriptwriters and actors have expressed fear that AI will replace their roles without adequate compensation.

Reports in the summer, Google suggested that Google was in talks with major music companies to license artists’ voices and melodies for AI-generated songs, with artists able to opt out.

Some musicians have welcomed the regulated use of artificial intelligence, but Cher seems convinced that embracing it would be a step in the wrong direction.

“I’m telling you, if you work forever to become someone—and I’m not talking about someone in the famous money part—but an artist and then someone just takes that away from you, it seems like it should be illegal,” she added.

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The American is not fundamentally opposed to the use of new technology in music; her most popular track, Believe, is credited with the first ever use of auto-tune in 1998.

“When we used it, it was not called [auto-tune]it was a pitch machine,” she said.

She recalled arguing with her longtime producer Mark Taylor about the track when he brought up the new technology.

“It started and it was like, ‘Oh my God, this is the best thing ever. And I was like, ‘You don’t even know it’s me. This is the best thing ever.’ And then we high-fived.”

Cher is promoting her new festive album, Christmas, out on Friday, along with a 25th anniversary edition of her Grammy Award-winning Believe album, out next month.


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