Caramac bars are to be discontinued after more than 60 years

Caramac – the caramel-flavoured sweet instantly recognizable for its bright red and yellow packaging – is to be discontinued after more than 60 years.

The golden confection first hit UK shelves in 1959 after being rolled out by its original creator, Mackintosh’s.

However, Camarac sales have “fallen sharply” over the past few years, according to Nestle, which bought the brand as part of a takeover in 1998.

The company has now decided to withdraw the product completely.

“We are very sorry to disappoint fans of Caramac,” Nestle said in a statement.

“There has been a steady decline in sales over the last few years and unfortunately we had to make the difficult decision to stop it.

“We know fans will be disappointed to see it go, but this change will enable us to focus on our best performing brands, as well as develop exciting new innovations to delight consumers’ taste buds.”

The company said Animal Bar – a milk chocolate bar which has two different named animals molded on its surface – is also being discontinued for similar reasons.

The chocolate bar was launched four years after Caramac, in 1963.

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Caramac bars – named after an abbreviation of caramel and Mackintosh’s – are made from condensed milk, butter, various flavors and sugar.

Despite often sharing the shelves with chocolate bars, they contain no cocoa.

Nestle paired Caramac with its popular Kit Kat snack in 2005 to create a limited edition Caramac Kit Kat bar.

The collaboration was such a success that it was brought back by popular demand in 2007.

Nestle also rolled out Caramac buttons in 2015.


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