Some types of consumer electronics are already discounted more than a month before Christmas Day, but retailers are expected to roll out the sweetest deals of the year during the traditional price-cutting window between Black Friday and Cyber Monday.
Through Nov. 16, shoppers can find 10-20% off televisions, video game consoles, computers and other tech gear, according to Adobe Digital Insights. It allows consumers to get a jump on their holiday shopping while still saving money.
“Now is a good time for consumers,” Adobe Digital Insights chief Vivek Pandya told CBS MoneyWatch.
But consumers will have to weigh what’s more important — getting the best deal or making sure they get the exact technology product they want.
“What they’re negotiating is to wait for the best discounts between Thanksgiving and Cyber Monday, or try to get some of those items before they sell out,” Pandya said.
When to find top discounts
For shoppers who want to hold out for the biggest savings, it pays to wait for the “Cyber Five” period, the five days between Thanksgiving and Cyber Monday, to buy products like TVs and sound systems . Other electronics will be discounted by as much as 30% on Cyber Monday, according to Adobe.
For TVs, look for discounts on Black Friday, which this year falls on November 24. According to Pandya, the best day to shop for deals on computers will be Saturday, November 25.
But retailers are nimble, and if they don’t clear enough stock during that period, they can introduce surprise discounts on other dates as well.
“There will be competitive moments to get discounts throughout the season,” he noted.
After Cyber Monday, Nov. 27, discounts will likely weaken, but will remain as high as 16% off, Adobe estimates.
Melissa Tatoris, vice president of retail at Zeta Global, also expects the best electronics deals to land on Cyber Monday, though shoppers can still find deep discounts later in the season.
“Retailers will be flexible if they have to go a few basis points deeper heading into the holidays because they haven’t depleted their inventory,” she told CBS MoneyWatch.
After Christmas, retailers typically mark off any remaining seasonal inventory.
In years past, the best day of the year to get deals on electronics typically fell on. But retailers are not expected to have a lot of excess inventory on hand this year.
“The risk of waiting until after Christmas is that this is typically when retailers reduce their extra seasonal inventory. But retailers this year are signaling that they are doing a better job of forecasting and that their supply chains are in better shape,” Deloitte Retail Strategy Manager Brian McCarthy told CBS MoneyWatch.
“As a consumer I could take my chances with getting a deal after Christmas but would risk the chance of not having a lot of choice,” he said.