Amazon aims to export goods worth USD 20 billion from India by 2025



Amazon is targeting merchandise exports worth $20 billion (nearly Rs. 1,66,500 crore) from India by 2025 by adding thousands of small sellers to its e-commerce platform, a company official said Friday.

“We are very encouraged by the number of entrepreneurs who have signed up this year. We are looking to scale up,” Bhupen Wakankar, Amazon’s director of global commerce, told Reuters on the sidelines of an industry event, citing plans for exports.

There was strong demand for “Made in India” organic health supplements, home items such as bath towels, jute rugs and robot toys for children ahead of the Black Friday Cyber ​​Monday sale, an 11-day shopping period starting Friday, Wakankar said.

Launched in 2015 with a handful of sellers, Amazon Global Trade is gaining traction in India, the e-commerce giant’s business-to-consumer B2C export platform.

The company has added more than 100,000 small producers to sell a wide range of products to overseas customers, he said.

“Some of the sellers are first-time exporters, including those who left their corporate jobs to start e-commerce exports,” he said.

Thousands of small exporters who previously lacked access to global markets have seen growth of 70 percent annually through the e-commerce platform, which provided logistics support and access to more than 200 million. Amazon Prime members globally, he said.

This comes as India’s merchandise exports fell 7 percent year-on-year during the first seven months of this fiscal year.

On the e-commerce platform, the highest growth was seen in categories such as beauty, clothing, home, kitchen, furniture and toys.

Holidays like Halloween, Thanksgiving, Black Friday, Cyber ​​Monday, Christmas and New Year drove the sales of Indian products in markets like the US, UK, Canada, Australia and Germany.

To encourage exporters, Wakankar said, Amazon had reduced the subscription fee for its global selling program from $120 (nearly Rs. 1,000) to $1 (nearly Rs. 84) for the first three months for exporters who sign up before March 31.

© Thomson Reuters 2023


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